Unveiling HubSpot’s Breeze: A Unified Solution for Data-Driven Business Growth

We all know customer interactions are increasingly complex and customer data is fragmented. It’s becoming increasingly clear that businesses need more than just traditional data tools to thrive, but Hubspot promises to change this.

HubSpot’s latest tools/features, introduced during the Fall 2024 Spotlight event, promise to transform how go-to-market teams — comprising marketing, sales, and service functions — manage and leverage customer data.

HubSpot’s new AI-powered solutions, Breeze Intelligence, and Breeze offer a seamless, integrated approach to data enrichment, buyer intent insights, and advanced automation.

According to Andy Pitre, EVP of Product at Hubspot, “Most AI tools are disconnected from businesses and their data.”. This brought to life the foundational drive to create Breeze Intelligence. So let’s take a look below and see how these tools can empower data-driven professionals to unlock business growth with ease, speed, and unity.

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Breeze Intelligence: Completing the Customer Picture

Understanding your customers fully is crucial for driving growth. However, yet many businesses need more complete and siloed data. Breeze Intelligence, HubSpot’s new data enrichment and buyer intent solution. It tackles this issue by providing a holistic view of your customers. Andy Pitre, EVP of Product at Hubspot, promises “No steep learning curves” that marketing professionals must endure to maximize the tool’s capabilities. So how is that possible?

According to Hubspot, Breeze Intelligence is powered by a continuously updated database of over 200 million company and buyer profiles. So Breeze Intelligence enhances the customer picture within HubSpot’s Smart CRM, making it a game-changer for GTM teams.

Breeze Intelligence offers key features that make data enrichment and customer profiling effortless:

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• Data Enrichment: Enrich your company and contact records with just one click, accessing over 40 firmographic, demographic, and technographic attributes. This saves time and ensures you have the most accurate and up-to-date information to effectively segment and target your audience.
• Buyer Intent: Using defined buyer intent signals, identify high-intent, high-fit companies, which helps prioritize leads and optimize outreach efforts.
• Form Shortening: Simplify the form-filling process for prospects by dynamically shortening forms when data already exists within Breeze Intelligence. This not only enhances user experience but also improves conversion rates by reducing friction.

These features collectively empower GTM teams to execute more personalized and effective campaigns, resulting in stronger leads, healthier pipelines, and, ultimately, better growth.

HubSpot’s Breeze: AI Made Easy for GTM Teams

While many businesses recognize the potential of AI, integrating it into daily operations can be daunting. HubSpot’s Breeze AI platform aims to demystify AI for GTM teams, making it accessible, intuitive, and fully integrated with customer data. Breeze comprises three main components: Breeze Copilot, Breeze Agents, and over 80 embedded AI features across the HubSpot platform.

• Breeze Copilot: Serving as an AI-powered companion, Breeze Copilot assists teams with tasks such as content creation, company research, and ticket summarization, all while providing personalized insights based on your Smart CRM data. Whether you’re working in HubSpot, your browser, or on mobile, Breeze Copilot is designed to boost productivity and streamline workflows.
• Breeze Agents: Imagine a team that doesn’t sleep, or as Christine Cho, Senior Product Manager at Hubspot, puts it, with Breeze businesses have a “Prospecting Agent that never sleeps and drives pipeline 24/7”. In the scale of other agents for other specified jobs, this is particularly interesting for marketers who are looking to automate tasks from start to finish. But what are agents? Well, Breeze Agents provides specialized AI experts that handle everything from strategy to execution. Four agents are currently available in beta: Content Agent, Social Media Agent, Prospecting Agent, and Customer Agent. These agents automate tasks like generating branded content, analyzing social media, personalizing outreach, and providing 24/7 customer support.

By embedding AI directly into the customer platform, Breeze not only accelerates tasks but also ensures that AI-driven actions are aligned with your business data and objectives, reducing the barriers traditionally associated with AI adoption.

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A Unified Approach to Business Growth

From integrating Breeze into the platform to enhancing Marketing Hub and Content Hub with new features. These include Content Remix for video and a comprehensive Marketing Analytics Suite, HubSpot is enabling GTM teams to operate more efficiently and effectively.

This unified approach addresses the common pain points GTM teams face: inefficiency from juggling multiple solutions, lack of value from disconnected tech stacks, and challenges with data handoffs between departments.

By consolidating customer data and streamlining operations within a single, AI-enhanced platform, HubSpot positions businesses to achieve growth by simplifying their tech landscape and focusing on what truly matters — building meaningful customer relationships.